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DEAD DOWN WIND

BOW HUNTER?
MORE LIKE B.O. HUNTER.

Deer can smell 200X better than we can. That’s a problem when you’re trying really hard not to be detected. To showcase Dead Down Wind’s single value prop—that it completely eliminates odors—our team developed this Don’t Make It Easy campaign. Because all the camo in the world isn’t going to help when your scent gets there before you do.