FOR THOSE ABOUT TO RACK

NTT Global Data Centers are the most advanced and sustainable in the world. But they didn’t want to talk about that. Instead, they wanted a campaign that would appeal to the network engineers, the facilities managers, and all the other professionals “in the trenches.” The ones that show up in the middle of the night when there’s an emergency. Your go-time go-to’s. So we came up with a campaign that celebrated those heroes, while showcasing all the resources and on-site experts NTT offered to help them save the day, day after day.