BRING ON THE SNACK

Jazz Apples wanted a campaign that would showcase their unique flavor and perfectly pocketable size. Our team took the idea and ran with it, making Jazz Apples your new best friend that’s up for anything. To really bring the vibe alive, we developed a visual language that played off the fun and nostalgia of summer camp. (Did we get real patches made? You know it!)

Camp Snack Welcome Pack

In addition to the consumer-facing creative, Jazz asked for a fun and engaging direct mail piece to send to store buyers around the country. The Camp Snack Welcome Pack included a snappy, delicious Jazz apple (of course), a supporting campaign map, patches, and more.